Serotta

I was were thrilled back in 2005 when Serotta asked us to take over their retail sales in the Seattle area. I knew of their reputation as the ultimate in hand made American racing bicycles. I had met Ben Serotta years earlier and admired his attitude and ideas as much as his bikes. So I jumped at the opportunity, investing fully in the fitting equipment, training, and the bike inventory itself.

Over the years we have had the pleasure of selling frames from other excellent custom builders including Eisentraut, Mercian, and Jeff Lyon. One of the thing that really sets custom Serotta's apart from these and others is the length they have gone to develop a system for gathering and communicating the information needed to design a bike that not only fits the cyclist beautifully and but alsohandles and feels the way the way that rider wants.

Serotta is committed to making the best quality bicycles possible with regards to materials, engineering and workmanship. They have in-house capabilities that few other bicycle companies have, large or small. They make their own carbon tubes and lugs so that they won't have to settle for generic frame components that can limit the custom fit and ride that they are known for. Likewise, they form the shapes of their titanium tubing to their own specifications right in their Saratoga Springs frame shop. - Neil Wechsler

Serotta Custom Built Road Bicycles - http://serotta.com/road/custom.html

Uncompromising Race-Day Performance - HSG IT $4500

Serotta's now-legendary Integrated Technology frames carefully combine titanium and carbon fiber to yield the best qualities from each material. In the HSG IT, the two materials are optimized to maintain strength and reduce bending and twisting, resulting in an unbeatable drive train response. Stiff and lightweight, the HSG IT has all the responsiveness competitive cyclists seek without compromising comfort or durability. HSG is 100% handcrafted by the same craftspeople, in the same New York factory, as our Serotta Custom bikes.

The Brilliant Feel of Steel - Fierte $2500

Bicycling Magazine's 2007 "Best Plush Bike," the award-winning Fierte steel is the culmination of all we've learned from three decades of building the highest quality custom and stock steel bicycles for thousands of cyclists. Space age quality Columbus Niobium steel alloy produces a lighter, stiffer, corrosion resistant frame for a smoother ride than ever before.

See also Custom Bicycle Fittings at Montlake.